CUSTOM DATA TRACKING

The fastest way to grow sales is to track the right things—accurately. At MAYZEL DIGITAL, we build custom tracking that connects cookies, pixels, and first-party data across the social and search ecosystem, so every click, view, and form fill improves your targeting, reduces wasted spend, and increases conversions.

Why Tracking Matters

  • Better Targeting: first-party audiences and conversion signals teach platforms who buys—so CPMs drop and ROAS rises.
  • Less Waste: negatives, exclusions, and deduped events stop paying for the wrong clicks and duplicate leads.
  • Clear ROI: revenue and LTV stitched to ad spend show what truly works—across Search, Shopping, YouTube, Meta, TikTok, and LinkedIn.
  • Scale Safely: solid attribution gives confidence to raise budgets without flying blind.

What We Implement

GA4 GA4 & Google Tag Manager

  • Clean event schema (view_item, add_to_cart, generate_lead, purchase) with values & currency.
  • One Tag Manager container for Search, Shopping, YouTube, and remarketing—with versioned publishes.
  • Cross-domain measurement, internal traffic filters, bot filtering, and debug views.

Cookies First-Party Cookies & Consent

  • First-party cookies for durable session/visitor IDs (privacy-safe).
  • Consent Mode v2 and CMP integration (EU/UK compliance) so measurement continues respectfully.
  • Graceful fallbacks: modeled conversions when consent is limited.

Google Ads Google Ads Conversions & Enhanced Conversions

  • Primary actions (leads/sales) + micro-conversions (scroll, phone reveal, CTA click) for full-funnel optimization.
  • Enhanced Conversions using hashed first-party data to improve match rate and bidding accuracy.
  • Offline conversion imports (CRM → Google Ads) to optimize for qualified revenue, not just form fills.

Meta/TikTok/LinkedIn Social Pixels & Conversions APIs

  • Meta Pixel + Conversions API, TikTok Pixel + Events API, LinkedIn Insight Tag.
  • Event deduplication rules (browser/server) to avoid double counting.
  • High-match audiences for retargeting and lookalikes without over-frequency.

Server-side Server-Side Tracking (Optional)

  • Server-side GTM for more resilient event delivery and cleaner data.
  • Improved data control, longer-lived cookies, and lower client-side load.
  • Best for high-spend accounts or strict data-governance environments.

CRM CRM, Lead Quality & Offline Sales

  • UTM standards and hidden form fields capture source/medium/campaign.
  • Pass pipeline stages and revenue back to ads for value-based bidding.
  • Lead quality filters (role/domain/answers) to reduce spam and low intent.

Our Event Plan (Examples)

  • Pageview (all pages) → audience building & session health.
  • Engaged View (60s on site / 50% scroll) → quality signals.
  • CTA Click (header/footer/buttons) → micro-conversions for bidding.
  • Form Start / Form Submit (with error tracking) → friction insights.
  • Phone Reveal / Click-to-Call → call tracking integration.
  • E-commerce (view_item, add_to_cart, begin_checkout, purchase) with product & value.

Diagnostics & QA

  • Tag Assistant, Pixel helpers, and Test Events used on every publish.
  • Cross-device tests, consent tests, and duplicate-event checks.
  • Monthly tracking audit—anything broken gets fixed fast.

90-Day Measurement Roadmap

  1. Days 1–10 — Install & Validate: GA4 + GTM, pixels/APIs, consent, baseline dashboards.
  2. Days 11–30 — Enrich & Map: enhanced conversions, values, CRM fields, offline import tests.
  3. Days 31–60 — Optimise: dedupe rules, audience segments, remove noisy events, tighten UTMs.
  4. Days 61–90 — Scale: value-based bidding (tROAS/tCPA), modeled conversions, server-side if needed.

Expected Improvements

Match Rate (email/phone → ad platforms)

~70%

Data Quality (duplication, accuracy, completeness)

85%+

Conversion Volume (from smarter bidding)

+40%

What You Get

  • Custom Tracking Blueprint: events, values, audiences, and UTMs for your funnels.
  • Clean Implementation: GA4, GTM, Google Ads, Meta/TikTok/LinkedIn, with consent and QA.
  • Dashboards: spend → leads/sales → revenue, with clear next steps each month.
  • Ongoing Audits: monthly checks to keep data fast, accurate, and compliant.
  • Faster Growth: smarter signals fuel cheaper CPAs and stronger ROAS across platforms.

Let's Grow Together

Choose a plan that fits your goals — Starter, Growth, or Scale. Transparent pricing, clear deliverables, and monthly reporting.

SEE OUR PACKAGES

*Pricing and results vary by scope, ad spend, seasonality, and market. We’ll always be transparent about what’s achievable.