Paid Media That Drives Growth

At MAYZEL DIGITAL, we turn attention into enquiries and sales using Facebook, Instagram, and Google Ads. No guesswork. No vanity metrics. Just measurable growth.

Meta Ads Google Ads

We manage your paid media end-to-end — strategy, creatives, tracking, optimisation, and reporting — so every pound spent works harder for your business.

Meta Ads Social Media Marketing

We build and manage Meta ad campaigns designed to generate leads, sales, and long-term growth across Facebook and Instagram.

Facebook Ads

  • Audience research by intent, behaviour, and demographics
  • High-converting ad creatives that stop the scroll
  • Lead generation, website traffic, and conversion campaigns
  • Retargeting past visitors and warm audiences
  • Ongoing optimisation to reduce cost-per-lead

Instagram Ads

  • Reels, Stories, and feed ads designed for engagement
  • Brand-consistent visuals and messaging
  • Audience growth + conversion-focused campaigns
  • Full management via Meta Ads Manager

🎯 Lead Generation

  • Instant forms + website leads (based on your funnel)
  • Qualifying questions to filter time-wasters
  • Follow-up friendly lead delivery (CRM/email where needed)
  • Cost-per-lead optimisation and lead quality checks

🔁 Retargeting & Testing

  • Retargeting: video viewers, page engagers, and website visitors
  • Creative testing to find winners faster
  • Audience expansion once results are stable
  • Ongoing optimisation for stronger ROI

Google Ads Google Ads Strategy

Google Ads captures demand at the exact moment someone is ready to act. We structure campaigns for control, scale, and profit.

🔍 Search Campaigns

  • Exact + phrase keyword architecture
  • High-intent search terms only
  • RSA copy built around benefits and intent
  • Negative keyword protection

🛒 Shopping & Performance Max

  • Feed optimisation (titles, attributes, GTINs)
  • ROAS-driven bidding strategies
  • Category-level scaling

🎥 YouTube & Discovery

  • Short-form attention hooks
  • Intent-based audience targeting
  • Demand generation campaigns

📊 Conversion Optimisation

  • Conversion-focused landing page alignment
  • Form, call, and button tracking setup
  • Smart bidding tuned to real conversions (not clicks)
  • Ongoing optimisation to lower CPA and increase ROAS

📈 Scaling & Account Growth

  • Search term mining to uncover new opportunities
  • Budget reallocation based on performance
  • Campaign expansion once profitable signals are stable
  • Clear performance reporting and insights

The Power of Retargeting

First touch – 10% conversion potential

Low trust → warm up
10%

Second touch – 30%

Recognition builds
30%

3+ touchpoints – 65%+

High intent
65%

Tracking That Actually Works

  • GA4 + Google Ads conversion setup
  • Meta Pixel + server-side where needed
  • Form, call, and lead tracking
  • Clean data — no duplicates

Why MAYZEL DIGITAL

  • Custom strategy: built around your goals
  • No long contracts: results keep you onboard
  • Clear reporting: no fluff, just performance
  • One point of contact: fast communication

What Our Clients Say About
MAYZEL DIGITAL

"I've been working with MAYZEL for 3 years now and the results speak for themselves. Every month we see consistent growth, and the team is not only effective — they're a pleasure to work with."

— Ric C., Living It Up Salon

"MAYZEL revamped my website and gave it a much more professional look. They also set up a booking system that's incredibly easy to use — it's made running my lessons so much smoother."

— Rob Mills, Rockstar Guitar School

"MAYZEL built our website from the ground up and it looks fantastic. They also got us set up on Google Maps, making it easier for customers to find us. We're excited to start marketing with them soon."

— Ross W., Syston Staircraft

"MAYZEL built our website and seamlessly integrated all of our internal software. Everything runs smoothly, and we've been the highest-selling estate agent in our area for three years running — no doubt thanks to their support."

— Dan Maynard, Maynard Estates

Let’s Grow Together

Tell us about your goals and we’ll recommend the right strategy — whether you’re just starting out or ready to scale. Clear deliverables, transparent pricing, and monthly reporting.

Get a Quote

*Pricing and results vary by scope, ad spend, seasonality, and market. We’ll always be transparent about what’s achievable.